Online Ad Fraud
In this layout project, I explored systematic layout structures and focused on the hierarchy of text layers. I have highlighted specific quotes and incorporated comments from the online version of the article into the print version, adding a level of discussion between different voices as opposed to the single voice of the article’s author. To reflect how much we are used to ads on websites I decided to leave blank spaces in the areas which are typically used for online ads, retaining only the cross to close them.
March 24 – April 8, 2014 / Instructor: Ludovic Balland, Jonas Vögeli